Writing quality content for the web has become an essential acquisition lever for businesses. Blog posts, newsletters, landing pages… An engaging writing style and good SEO optimization can quickly boost your online visibility. But copywriting for the web takes time and expertise to bear fruit.
On the other hand, the digital transformation of companies is forcing many professions to constantly adapt. This is particularly true of office managers. Today, SMEs and start-ups no longer simply delegate their administrative tasks to office managers. They also need support in managing their digital projects.
To best meet the growing needs of companies, office managers must constantly develop their skills and surround themselves with experts in the field. Would you like to delegate the writing of your content without multiplying the number of intermediaries? In this article, we present the advantages of a collaboration between an office manager and a content manager to boost your company’s online visibility.
Creating quality editorial content on your website: a must if you want to stand out from the crowd
According toAfnic, 90% of French SMEs have a website. With more and more companies present on the web, competition has intensified. Just a few years ago, aggressive search engine optimization (SEO) practices were all that was needed to gain a foothold on the search engines. But these techniques are no longer relevant. With the advent ofartificial intelligence, search engines like Google are increasingly valuing quality over quantity. So it’s never been more important to deliver content that’s relevant to your readers.
And let’s not forget that content marketing is one of the most profitable acquisition levers for your company. A good editorial strategy is a key factor in your growth. Newsletters, blog posts, web pages… Publishing high-quality editorial content on your website offers three main advantages:
- improve your online visibility with content optimized for search engine optimization (SEO);
- strengthen your company’s credibility by sharing your expertise;
- convince your customers and build loyalty by publishing engaging content that adds real value to your prospects and contributes to theuser experience.
However, writing for the web requires special expertise. All the more so if you want to distribute texts that are optimized for natural referencing. That’s why you may need to delegate the writing of your content to qualified professionals.
Is it possible to delegate web content writing to an office manager?
With today’s digital transformation challenges, the job of office manager is constantly evolving. Companies are entrusting them with an increasing number of tasks linked to their digital communications. This may involve managing social networks, organizing a digital event, or writing website content. If you’re not qualified for this type of task yourself, you can call on web professionals to write your content for you. This kind of collaboration saves you time, while leveraging both the project management skills of your office manager and theSEO copywriting expertise of a content manager.
Entrust the strategic side to an office manager
Unlike administrative assistants, office managers take on much more strategic missions within the company they support. In fact, he or she understands the company’s operations and ecosystem like no one else, since he or she generally works with almost every department. The office manager is therefore perfectly placed to successfully implement his client’s editorial strategy. They already know their target, their objectives and their distribution channels. He or she is then in a position to pass this information on to a web copywriter to guide him or her through the assignment.
Collaborate with an SEO web copywriter for greater expertise
If an office manager already possesses a wide range of skills, calling on the services of a specialized content manager brings you additional digital expertise. It’s in your interest to delegate the writing of content, such as blog posts or newsletters, to a content manager. A web copywriter not only masters the techniques of SEO (natural search engine optimization), but is also capable of crafting communications that are relevant and engaging for your customers.
Simplify your outsourcing by referring to just one intermediary
In this configuration, your office manager remains your main contact. In this way, you save time and avoid having to deal with several different people. Already working with an office manager? Work with him/her to define thestrategic aspect of your content marketing. He or she will then ensure that content production and editorial calendar deadlines are met. What’s more, delegating content writing to a content manager also saves the office manager time. This means he or she can better support you on other strategic projects for your growth, such as your CSR approach or the optimization of your HR processes.
Looking to stand out from your online competitors? The quality of your web content is paramount. To continue to meet the real needs of companies, office managers are taking on more and more digital assignments, such as content writing. Newsletters, blog posts, websites… While they don’t always have the technical skills to write content for both prospects and search engines, they do know how to surround themselves with the right people. The synergy of skills between an office manager and a web copywriter allows you to leverage expertise while collaborating effectively.
Would you like to delegate the writing of your web content? Discover our different services or contact us for a customized offer.
