In the space of just a few years, social networks have become a fundamental communications tool for companies. Since many companies do not always have the necessary expertise in-house, they are now outsourcing this mission. Formerly focused on administrative tasks, the office manager must constantly adapt to meet the growing needs of his customers in terms of digital communication. In collaboration with a social media manager, we explain how the office manager can best support you in managing your company’s social networks.
Communicating on social networks: an important acquisition lever for companies
Facebook, LinkedIn, Instagram… The usefulness of social networks for a company is no longer in doubt. With the right content strategy, you can make your brand visible to millions of users, build your company’s reputation and forge a bond of trust with your customers.
Increase your visibility and raise your profile
In 2024, social networks will become search engines in their own right. This means that, more than ever, companies need to take care of their presence on these platforms to make themselves visible to their target audience. This is particularly true for local businesses, such as restaurants, boutiques and medical practices. More and more prospects are looking for information on social networks before making a purchase. Disseminating content on social networks helps to increase your visibility, generating traffic to your website and, consequently, sales.
Boost your brand image through an engaged community
On the other hand, social networks, particularly Instagram and TikTok, enable you to develop a real community around your brand. This means you can interact directly with your customers. It’s a great way to build trust and turn them into repeat customers. Similarly, you can organize competitions to engage the community and gain popularity with your prospects. What’s more, publishing behind-the-scenes stories about your business or brand events brings you closer to your target audience. All the more so at a time when the societal and environmental impact of companies is often under the spotlight. Your activity on the various social networks can help you stand out from your competitors. Share your brand values to build your e-reputation and convince future customers.
Why delegate the management of corporate social networks to your office manager?
The office manager profession and its evolution towards digital technology
Still little-known in France ten years ago, office managers are now key positions for SMEs and start-ups. Originally, the job of office manager focused on office management:
- help with administrative, HR and accounting tasks;
- general services management ;
- process improvement (mainly human resources, communication and quality).
However, with the digital developments of recent years, companies need to invest more in digital technology to remain competitive. Characterized by their versatility, office managers are gradually being entrusted with more web-related tasks. In response to customer requests, they can update websites, write and send newsletters, or manage the company’s social networks.
Community manager or social media manager: professions in their own right
A presence on social networks like LinkedIn or Instagram is an essential acquisition lever to include in a company’s digital strategy. However, to achieve real results, it’s not just a matter of posting on two or three networks at a time. In fact, managing social networks requires real know-how, in particular :
- communication skills to write engaging posts, with a tone and style adapted to your target audience;
- mastery of digital tools such as the various social networking platforms, as well as data analysis tools;
- knowledge of digital marketing to establish an effective social media strategy.
That’s why, when it comes to managing corporate social networks, the office manager can collaborate with a community manager or social media manager. As experts in the field, they can develop quality content to meet the company’s objectives.
Office manager and corporate social network management: a winning combination
Thanks to their other missions, office managers already have an in-depth understanding of the company’s culture, values and target audience. This knowledge is a real asset when it comes to building and managing a relevant digital communications strategy. As the company’s Swiss Army knife, an office manager’s strength lies in surrounding himself or herself with the right people to best meet the needs of his or her customers. Collaboration with a social media manager creates a synergy of knowledge and skills for optimal support. What’s more, delegating the management of social networks to your office manager also saves you time. You have a single point of contact. He or she coordinates the follow-up of the editorial calendar. In this way, you avoid a lack of responsiveness sometimes caused by a multitude of service providers.
Instagram, LinkedIn, TikTok… Social networks tend to take precedence over search engines, especially among young people. As a result, they represent a very interesting opportunity for your brand’s visibility. Whether it’s to make yourself known or to build customer loyalty, developing your presence on social media is now essential.
Are you looking for support with your digital communications, combining strategy and operations? Contact us for more information on our services or for a personalized quote.
